World Sites & Apps
Europe · #92 · 2025–2026

Serbia: internet and everyday apps

Serbia has about 5.6 million people online — a penetration rate of 84.8% and rank #92 worldwide. This page walks through the local digital scene, the app categories people lean on, and 17 apps worth knowing.

Internet users 5.6 million Penetration 84.8% World rank #92 Updated 2026-11-12
Language СрпскиEnglish
TL;DR
  • Serbia has roughly 5.6 million internet users (5,600,000 people) — about 84.8% of the population and rank #92 globally.
  • The apps people open most: WhatsApp, Messenger, Facebook, Instagram. They cover Messaging, Social, Video, Shopping, Payments, Music, Travel, Tools, AI assistants, Maps, Gaming and more.
  • The one to know first: WhatsApp — The most widely used messenger on earth.

Serbia in numbers

2025–2026
Internet users
5.6 million5,600,000 · #92
Penetration
84.8%#92
Population
6.6 million6,600,000 · #110
GDP
$90B#78
GDP growth
+3.9%#77
GDP per person
$13,652#94
Land area
88.4k km²#112
Capital
Belgrade
Region
Europe
Official languages
Serbian

How Serbia goes online

Belgrade conversations have a split personality online. WhatsApp handles family, work groups and the diaspora, and it buzzes constantly during a football match. Facebook is still where a local scandal gets dissected, often with more heat than accuracy. KupujemProdajem is the classifieds site people check for a used bike, a flat or a spare part, and it is usually the first place they look. Local news portals drive much of the daily traffic, while bank apps quietly handle the bills everyone would rather forget.

Around 84.8%. With a population of about 6.6 million and 5.6 million online, roughly 1 million people are still offline — mostly because of rural coverage, device cost and age.

All 17 apps below are grouped by category.

What people actually use

17 Most-used apps

Messaging

2 Most-used apps →
WhatsApp Messaging · Meta · 2009 Messenger Messaging · Meta · 2011

Social

2 Most-used apps →
Facebook Social · Meta · 2004 Instagram Social · Meta · 2010

Video

1 Most-used apps →
YouTube Video · Google · 2005

Shopping

2 Most-used apps →
Amazon Shopping · Amazon.com, Inc. · 1994 eBay Shopping · eBay · 1995

Payments

2 Most-used apps →
PayPal Payments · PayPal · 1998 Revolut Payments · Revolut · 2015

Music

1 Most-used apps →
Spotify Music · Spotify AB · 2008

Travel

1 Most-used apps →
Booking.com Travel · Booking Holdings · 1996

Tools

2 Most-used apps →
Google Tools · Google · 1998 Gmail Tools · Google · 2004

AI assistants

2 Most-used apps →
ChatGPT AI assistants · OpenAI · 2022 Gemini AI assistants · Google · 2023

Maps

1 Most-used apps →
Yandex Maps Maps · Yandex · 2004

Gaming

1 Most-used apps →
Steam Gaming · Valve · 2003

Websites people in Serbia actually use

12

The 12 sites locals open most often — news, shopping, search, banking and government services. Every link goes to the official site.

News3Banking2Government2Classifieds1Telecom1Utilities1Mail1Transport1
B92Newsb92.netNews portal people still open out of habit, mostly for sport. DanasNewsdanas.rsIndependent daily, read for politics and long investigations. PolitikaNewspolitika.rsThe oldest daily. Banca IntesaBankingbancaintesa.rsBank app for payments, cards and checking what is left. National Bank of SerbiaBankingnbs.rsThe central bank, and the dinar rate. eUpravaGovernmenteuprava.gov.rsSerbia’s e-government portal — certificates, registrations and the forms that used to mean a trip to the counter. Government of SerbiaGovernmentsrbija.gov.rsThe government, ministries and statements. KupujemProdajemClassifiedskupujemprodajem.comClassifieds for cars, phones and flats; haggling over price is expected. MTSTelecommts.rsThe largest mobile operator. EPSUtilitieseps.rsThe power utility, and the outage schedule. Post of SerbiaMailposta.rsPost, and parcel tracking. Air SerbiaTransportairserbia.comThe national carrier.

2808 websites →

Frequently asked questions

6 Q&A
How many people in Serbia are online?

About 5.6 million (5,600,000 people). That works out to roughly 84.8% of the population, which puts Serbia at #92 in the world for total internet users. Figures come from DataReportal’s Digital 2026, which draws on ITU and national statistics.

Which apps do people in Serbia use most?

Mostly WhatsApp, Messenger, Facebook, Instagram — they cover Messaging, Social, Video, Shopping, Payments, Music, Travel, Tools, AI assistants, Maps, Gaming. The full list, grouped by category, is further down this page.

What is the leading Messaging app in Serbia?

WhatsApp, Messenger dominate this space. The best-known is WhatsApp — The most widely used messenger on earth.

How high is internet penetration in Serbia?

Around 84.8%. With a population of about 6.6 million and 5.6 million online, roughly 1 million people are still offline — mostly because of rural coverage, device cost and age.

Where do these app facts come from?

Usage figures come from DataReportal’s Digital 2026 (Kepios, based on ITU and national statistics); app details come from each product’s official site. Updated 2026-11-12.

Which websites are most popular in Serbia?

The everyday ones are B92, Danas, KupujemProdajem, plus the other 12 sites listed above. They cover news, shopping, search, banking and official paperwork, and every link points to the official site.

Sources

Updated 2026-11-12
Cite this pageWorld Sites & Apps. “Serbia: internet and everyday apps”. 2026. https://abcvv.com/c/rs-en.html