World Sites & Apps
Europe · #139 · 2025–2026

Latvia: internet and everyday apps

Latvia has about 1.7 million people online — a penetration rate of 91.9% and rank #139 worldwide. This page walks through the local digital scene, the app categories people lean on, and 22 apps worth knowing.

Internet users 1.7 million Penetration 91.9% World rank #139 Updated 2026-11-12
Language LatviešuEnglish
TL;DR
  • Latvia has roughly 1.7 million internet users (1,700,000 people) — about 91.9% of the population and rank #139 globally.
  • The apps people open most: WhatsApp, Messenger, Facebook, Instagram. They cover Messaging, Social, Video, Shopping, Payments, Music, Travel, Tools, AI assistants, Learning, Health, Parcels and more.
  • The one to know first: WhatsApp — The most widely used messenger on earth.

Latvia in numbers

2025–2026
Internet users
1.7 million1,700,000 · #139
Penetration
91.9%#50
Population
1.9 million1,850,000 · #151
GDP
$44B#102
GDP growth
0.0%#193
GDP per person
$23,784#69
Land area
64.6k km²#123
Capital
Riga
Region
Europe
Official languages
Latvian

How Latvia goes online

Riga still leans on Facebook for the news that matters locally, from transport changes to the latest political mess, and the comment sections are not for the faint-hearted. Everyday chat covers the practical side: family, neighbours, the person fixing your boiler. SS.lv is the classifieds site people use for flats, used cars and furniture, and a good listing can disappear within hours. eParaksts gives people a digital signature that works for official documents, which saves a trip across town. Bank apps are standard, though cash has not disappeared from the smaller shops.

Around 91.9%. With a population of about 1.9 million and 1.7 million online, roughly 150 thousand people are still offline — mostly because of rural coverage, device cost and age.

All 22 apps below are grouped by category.

What people actually use

22 Most-used apps

Messaging

2 Most-used apps →
WhatsApp Messaging · Meta · 2009 Messenger Messaging · Meta · 2011

Social

2 Most-used apps →
Facebook Social · Meta · 2004 Instagram Social · Meta · 2010

Video

1 Most-used apps →
YouTube Video · Google · 2005

Shopping

2 Most-used apps →
Amazon Shopping · Amazon.com, Inc. · 1994 eBay Shopping · eBay · 1995

Payments

2 Most-used apps →
PayPal Payments · PayPal · 1998 Revolut Payments · Revolut · 2015

Music

1 Most-used apps →
Spotify Music · Spotify AB · 2008

Travel

1 Most-used apps →
Booking.com Travel · Booking Holdings · 1996

Tools

2 Most-used apps →
Google Tools · Google · 1998 Gmail Tools · Google · 2004

AI assistants

2 Most-used apps →
Le Chat AI assistants · Mistral AI · 2024 Meta AI AI assistants · Meta · 2023

Learning

3 Most-used apps →
Duolingo Learning · Duolingo · 2012 Babbel Learning · Babbel · 2007 Anki Learning · Ankitects · 2006

Health

2 Most-used apps →
Fitbit Health · Google · 2007 Samsung Health Health · Samsung · 2012

Parcels

2 Most-used apps →
17TRACK Parcels · 17TRACK · 2010 DHL Parcels · DHL Group · 1969

Websites people in Latvia actually use

10

The 10 sites locals open most often — news, shopping, search, banking and government services. Every link goes to the official site.

News2Classifieds1Mail1Shopping1Government1Banking1Telecom1Transport1Education1
DelfiNewsdelfi.lvLatvia’s biggest news portal, part of the Delfi group that dominates the Baltics. LSMNewslsm.lvPublic media in Latvian and Russian, the outlet others quote when a story is contested. SS.lvClassifiedsss.lvThe classifieds site where Latvia rents flats, buys cars and sells everything else. Inbox.lvMailinbox.lvLatvia’s long-running webmail and portal — still the default homepage for a generation. 1a.lvShopping1a.lvA Latvian online store — appliances, phones and household goods delivered to parcel lockers nationwide. Government of LatviaGovernmentmk.gov.lvThe government and its decisions. Bank of LatviaBankingbank.lvThe central bank. TetTelecomtet.lvThe largest telecoms company. Passenger RailTransportpv.lvTimetables and tickets. University of LatviaEducationlu.lvThe largest university.

2808 websites →

Frequently asked questions

6 Q&A
How many people in Latvia are online?

About 1.7 million (1,700,000 people). That works out to roughly 91.9% of the population, which puts Latvia at #139 in the world for total internet users. Figures come from DataReportal’s Digital 2026, which draws on ITU and national statistics.

Which apps do people in Latvia use most?

Mostly WhatsApp, Messenger, Facebook, Instagram — they cover Messaging, Social, Video, Shopping, Payments, Music, Travel, Tools, AI assistants, Learning, Health, Parcels. The full list, grouped by category, is further down this page.

What is the leading Messaging app in Latvia?

WhatsApp, Messenger dominate this space. The best-known is WhatsApp — The most widely used messenger on earth.

How high is internet penetration in Latvia?

Around 91.9%. With a population of about 1.9 million and 1.7 million online, roughly 150 thousand people are still offline — mostly because of rural coverage, device cost and age.

Where do these app facts come from?

Usage figures come from DataReportal’s Digital 2026 (Kepios, based on ITU and national statistics); app details come from each product’s official site. Updated 2026-11-12.

Which websites are most popular in Latvia?

The everyday ones are Delfi, SS.lv, Inbox.lv, plus the other 10 sites listed above. They cover news, shopping, search, banking and official paperwork, and every link points to the official site.

Sources

Updated 2026-11-12
Cite this pageWorld Sites & Apps. “Latvia: internet and everyday apps”. 2026. https://abcvv.com/c/lv-en.html